Eva V Skirt
Agnes Coat
Carina Scarf Coat
Isa Jacket
Pero Jacket
Dita Jacket
Bette Jacket
Agnes Blazer
Inessa Blazer
Hilda Dress
Cecilia Dress
Blair Dress
Aida Bodysuit
Alis D Top
Anya Sweater
Bettina Top
Alis Bodysuit
His T-shirt
Ira Waistcoat
Agnes Skirt
Anya Skirt
Heidi Skirt
Gigi Trousers
Inessa Shorts
Inessa Trousers
Aida Trousers
Ema Trousers
Leni Trousers
Isa Jacket
Alba Trousers
WATCH & SHOP
ART FROM THE HEART
Ura was born with the idea to create something for people who have looked into their closet and despite numerous options, found themselves saying that they have "nothing to wear". On most days in your life, not every occasion will require "couture", and yet you will want to step out feeling as put-together, as you would on a formal evening out. This outlines the simple ethos of Ura. The collections consist of individual pieces which can be styled up or down, depending on your mood, the occasion, and time of day. Classics presented in an urban context, we at Ura, value comfort and structure in equal measure.
know more
lookbook
OUR STORY
PRODUCT STORY
We care about how we create. Our passion may drive our imagination, but our concern for human-centric design ascertains the processes we use. From sifting through fabrics endlessly for the perfect fabric feel to maintaining ethical standards in our production process, URA, remains conscientious of the fact that we must stitch, straddle, wear, and flaunt responsibly.
Each collection is first conceptualized for months, and then subsequently created by a tiny team, which pays attention to every small detail.
With a young team at its heart, we believe in arriving at an aesthetic through internal dialogue and careful meditation. And it is with these principles in place that we visualize and create products that are purely, uncompromisingly, from the heart.
IN MEDIA
